Launching a new premium offer within an existing portfolio

Designing a curriculum to accelerate a company's digital transformation

Championing diversity by challenging unconscious bias

Reinventing branding frameworks for more agility

Crafting an insightful, actionable POV on genZ

Repositioning one of the largest mobile marketplaces

Reinventing retail for a high-end luxury client







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Francois Grouiller

Francois Grouiller has spent 17 years as a business leader and strategist, collaborating with some of the most talented, eclectic, innovative people in the creative and marketing worlds. He helped brands such as Google, Samsung, Jaguar, L’Oreal, Mondelez and HP rethink their growth, reinvent their culture and develop more meaningful relationships with their audience. 

A brand strategist by trade, he likes his insights crisp - and his cocktails stirred. 

Most recently, Francois launched and led the first US agency of Fred & Farid, a fast-growing international creative network. In less than two years, the agency has grown to 30 employees, won 13 top-tier clients and was awarded 2016 Independent Agency of the Year at the Clios, winning 35+ international recognitions. 

Francois previously held senior leadership positions in brand strategy and new business at Goodby, Silverstein & Partners in San Francisco, Digitas, and Havas in New York. 

Francois holds a BA in Political Science and an MBA from ESSEC Business School.

A coveted speaker, he has given keynotes at Sciences-Po, Northside Festival, TheOneShow, Cannes, Epica, University of Berkley, Digital Taipei and many more. He and his talented teams have won every major international award, from Cannes Lions to gold EFFIES.