Often described as a “C-suite chiropractor,” François works closely with executive teams to realign vision, remove ambiguity, and amplify the meaning and impact of their brand story.

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Clients value his no-BS approach, his fluency in both French and American business cultures, and his rare ability to move fluidly between rigorous strategic analysis and deeply creative, human conversations.

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He began his career at BETC in Paris before spending over 15 years at leading U.S. communications firms, where he studied consumer psychology and shaped brand strategy for Fortune 500 companies.

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His work has been recognised by every major international award, from Cannes Lions to the EFFIES.

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François has taught at Sciences Po Paris and guest-lectured at UC Berkeley. He holds an MBA from ESSEC and a degree in political science.

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In 2024, he launched IndLux, a second venture dedicated to helping global leaders decode India’s cultural and economic rise - a country he’s deeply passionate about.

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He is currently based between Paris and New York.

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