Context

Global leaders at GAFAM felt stuck, losing touch with their innovative spirit. To achieve their historically high business ambitions, they needed a partner who could help them elevate their creative thinking and reignite their innovative edge.

‍

Approach

After conducting in-depth interviews, we gathered 15 leaders for a custom version of our Zero-Based Challenge^© in Shanghai. During our provocative 3-day workshop, we stepped outside of conventional thinking to reset and generate new ideas, programs, and activations, leading to a comprehensive action plan with clear and enthusiastic ownership.

‍

Result

Global leaders left the workshop with a renewed sense of bonding, refreshed minds, and, most importantly, over 12 new program ideas. 

‍