Context

A leader in personalized beauty stood at a pivotal crossroads as it prepared for its most critical fundraising event: the Series B round. With its unique positioning, the company faced the challenge of effectively communicating its value to potential investors.

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Approach

As trusted strategic partners, we worked closely with the founder to craft a bold new vision for the company, reframing the competitive landscape toward tech to secure higher multiples. With investor priorities in mind, we then reshaped the narrative to be more compelling, cohesive, and grounded in strong, persuasive arguments.

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Result

The Series B round closed swiftly and exceeded expectations. Since then, we’ve continued as trusted CEO advisors, partnering on 10+ strategic projects, from thought leadership and board presentations to a 3-year growth plan and leadership retreats. In time, we also became shareholders in the company. 

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